Rita El Kohen is a career coach and the founder of DabaJob.com , a platform dedicated to empowering young graduates and career changers through tailored coaching programs. With over 10 years of experience in sales and business development at leading multinational companies such as Amazon, Pepsico, and Mondelez, Rita brings a strategic, results-oriented approach to career support.
At DabaJob, she offers one-on-one coaching sessions, career masterclasses, and speaks regularly in schools, universities, and associations across Morocco and France. Her method is built on a strong conviction: finding a job is not just about sending applications—it’s about positioning yourself with clarity, confidence, and purpose.
Over the past years, Rita has supported hundreds of job seekers in defining their career goals, building impactful CVs and LinkedIn profiles, mastering job interviews, and developing the mindset needed to stand out in competitive markets. Her clients benefit from both practical tools and personalized strategies to take control of their professional journey.
She is also an advisor for the World Bank on initiatives focused on improving youth employability, particularly through the digitalization of career support tools and the development of inclusive, scalable solutions for job readiness.
Whether you're a recent graduate looking to land your first job, or a school seeking to better prepare its students for the job market, DabaJob offers actionable, market-aligned guidance that drives real impact.
