Empowering Change: Jobexpo.ma Women’s Team at AFEM’s "She Impulse" Launch

The Jobexpo.ma women’s team, led by Bronagh Cotter (Director) alongside Khadija and Mounia (Account Executives), had the privilege of attending the inspiring launch of "She Impulse" on December 13, 2024, in Casablanca. The event was a remarkable gathering of visionaries and leaders, leaving us deeply inspired by the energy and innovation displayed by women entrepreneurs.

Event Highlights

Several impactful speeches made the day unforgettable:

• Mr. Younes Sekkouri, Minister of Economic Inclusion, Small Business, Employment, and Skills, highlighted the transformative role of women in Morocco’s economic development.
• Mr. Ryad Mezzour, Minister of Industry and Commerce, gave a compelling presentation on the "She Industrial" program, emphasizing opportunities for women in industrial value chains.
• Mrs. Leila Doukali, National President of AFEM, shared her vision for the "She Impulse" program, focusing on entrepreneurship as a vehicle for social and economic progress.
• Mrs. Sophia Tahiri, Vice President of AFEM, presented the "She Start" program, designed to support and finance innovative female startups.
• Mr. Bouhila Ghassane, National Director of the Business Support Program, provided insights into the "She Learn" program, fostering skill development through tailored training.
• Mrs. Ihssane Iraqi, Associate Local Manager of the Women in Business Program, spoke about initiatives to support small and medium enterprises (SMEs), with a focus on SME financing and development for women-led businesses.

Each talk reflected a shared goal of empowering women to overcome challenges and thrive in the entrepreneurial ecosystem.

Why This Matters to Us

At Jobexpo.ma, we wholeheartedly support initiatives like "She Impulse" that champion women empowerment. Programs such as She Learn, She Digital, and She Green perfectly align with our mission to foster talent, connect businesses with opportunity, and drive economic transformation. Witnessing the passion, ambition, and determination of women entrepreneurs at this event was truly inspiring.

A Special Invitation for Women Entrepreneurs

We are thrilled to invite all women entrepreneurs to join us at Jobexpo.ma, happening on May 4, 2025, at Carré d’Or Casablanca. This recruitment and networking event offers a platform to connect with businesses, showcase your ideas, and unlock new opportunities for growth.

To learn more about AFEM Morocco and their remarkable initiatives, visit here. Together, let’s continue empowering women to lead and succeed! 🌟