Job description
Duties and responsibilities:
- Develop a content marketing plan and editorial calendar.
- Create engaging and shareable content for a blog, Facebook page, monthly newsletters and/or promotional videos.
- Provide community feedback to the management and stakeholders.
- Plan and execute community initiatives and programs.
- Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).
- Find new marketing and outreach opportunities to push brand image and products.
- Work with journalists and PR agencies to ensure accurate brand representation.
- Participate in social events, corporate events and workshops.
Skills and Qualifications:
- 3+ years experience in a communications or PR role
- Ability to develop creative, engaging and original content
- Exceptional written and oral communication skills
- Good customer service and interpersonal skills
- Friendly and outgoing personality
- Knowledge of search engine optimization (SEO) and web metrics
- Proficient in word processing applications, spreadsheets, presentation software and social media management tools
- Good judgment and problem-solving skills
