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Recruitment

CVP Project Manager

JobExpo.ma
Published
4 December 2024
Expires
31 December 2026
Location
Casablanca, Morocco
Job Type

Description

Mission:

  1. Collaborating with Sales & Marketing Teams:
    • Work closely with International & French sales channels to understand priorities and align marketing efforts.
    • Partner with Marketing organizations and analyst relations to inform sales strategies and decisions.
  2. Market Research & Insights:
    • Conduct or leverage marketing research to understand market trends, customer business drivers, challenges, and priorities.
    • Use this information to shape the Customer Value Proposition (CVP), ensuring it addresses key business needs.
  3. Developing Customer Value Propositions (CVP):
    • Collaborate with Product Development experts to identify key differentiators.
    • Position solutions effectively to meet customer needs and overcome business challenges.
    • Create clear, compelling, and customer-focused CVPs that highlight the value.
  4. Sales Enablement Materials:
    • Produce sales enablement documents, such as presentations, scripts, customer reference books, pitch materials, and emails to help the sales team communicate effectively.
    • Ensure the materials are aligned with the CVP and tailored to resonate with customer needs.
  5. Sales Training & Support:
    • Provide training to sales teams, ensuring they understand the CVP and can effectively sell the solutions.
    • Conduct webinars and develop training materials, considering global time zones and regional nuances.
    • Adapt CVPs to specific sub-segments or accounts with the help of local marketing teams.
  6. Campaign Support:
    • Assist in defining the objectives of communication campaigns based on the CVP.
    • Collaborate with the Campaign Owner to ensure messaging is aligned with customer needs and business priorities.

Skills & Qualifications:

  1. Interpersonal & Networking Skills:
    • Ability to work with cross-functional teams across various cultures, roles, and levels of the organization.
    • Skilled at building teams, setting goals, and motivating team members to achieve common objectives.
  2. Project Management:
    • Proven ability to manage projects, particularly around the development and rollout of CVPs.
    • Capable of keeping the CVP development process on track and ensuring timely delivery of materials and training.
  3. Communication Skills:
    • Effective communicator with the ability to keep stakeholders informed and engage sales channels.
    • Skilled in public speaking and capable of presenting complex information in an engaging and understandable way.
  4. Content Creation & Web-Writing:
    • Strong web-writing skills to create clear and concise communication materials.
    • Expertise in using PowerPoint for designing visually appealing and informative presentations.
  5. Creative Thinking:
    • Able to think creatively about how to present stories and CVPs in a compelling way to different audiences.
    • Comfortable with finding new formats and approaches to engage stakeholders.
  6. Language Skills:
    • Fluency in English and French is mandatory, as the role involves working across international and French markets.
  7. Experience & Knowledge:
    • Solid understanding of Business’s portfolio, including its products, solutions, and value propositions.
    • 8-10 years of experience in sales enablement, marketing, or product management, ideally with a focus on B2B solutions.
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